Case study, Mobile App

Framework : Designing a Mobile Application to Help Those with Dyspraxia

The Story before Framework

Within the last decades, mobile phones have evolved from solely being used as a communication device into a tool that can be used for a variety of tasks: such as listening to music, browsing the Internet and shopping.  This expansion in mobile phone utility led to the creation of mobile applications, as they provide solutions that specifically meet the user’s needs. More specifically, the growth in mobile applications has encouraged areas such as Assistive Technology to instigate a novel method of connecting effective tools with individuals who would benefit from the support. Currently, there appears to be a disproportionate amount of AT available across varying disabilities. Moreover, there are assistive technologies that target certain aspects of an individual’s disability/disorder; however, many disabilities/disorders are multifaceted. An example of this is with Dyspraxia, where there less assistive technologies developed/adapted compared to other Specific Learning Differences such as Dyslexia. Further research indicated that the lack of applications for adults with dyspraxia, and therefore the use of many mobiles application as a replacement, causes problem leading to confusion and stress.

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Digital Marketing

How to Successfully Launch on Product Hunt

Growth marketing is one of the common strategies used by startups looking to promote their goods and services. One of the most common product marketing platforms is Product Hunt (PH). A product featured on the front page of the platform can get you over 10,000 visitors each week. Therefore, Product Hunt marketing is a good strategy for startups looking for the best market penetration strategy. In this article, we will dive deeper into exactly what Product Hunt is and how a business can get started with Product Hunt Marketing.

According to Ben Gelsey, all major product launches are now posted on Product Hunt. The success of Product Hunt marketing can be demonstrated by the rapid spread it received in the Silicon Valley. The great success that this platform received saw many other developers become Product Hunt copycats. Ideally, these people were inspired to start building a community of their own. So what exactly is Product Hunt?

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Digital Marketing

How to contact Instagram influencers to endorse your brand

All the PR mavens, who’ve had a huge standing in the world of marketing learned that the right way to establish your brand is through pitching, a formal press release and keep a follow-up. Fast forward to 10 years later, the way that branding now works has completely changed (Speranza, 2017). This is owing to social media influencers in general and Instagram influencers in particular.

With this new trend, the line between PR and marketing definitely blurred if not vanished completely (Speranza, 2017). Instagram is one of the biggest platforms for endorsing your brand nowadays. If you get Instagram influencers to endorse your brand, then you have already established your company in the market.

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Digital Marketing

4 ways to use SEO for Successful Online Reputation Management

Online Reputation Management has now become a billion-dollar industry. Maintaining a powerful perception of your Brand in the Online World is vitally essential to thrive today. In the earlier days, Search Engine Optimization (SEO) was heavily targeted to increase the web rankings in Search Engines. However, in today’s world SEO plays a dynamic role in the online reputation of your brand.

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Digital Marketing

How to Use Twitter Hashtags to Supercharge Your Blog Posts’ Performance

Digital Marketing

The Future of Social Media and Web Platforms

Introduction

This article elaborates on the future of social media and web platforms, by emphasizing on their rapid changes and new trends. As new and innovative services will be introduced, digital marketers are advised to keep themselves updated on the latest developments and future challenges.

Social media is not just a handful of websites, but it has become one big state of the Internet in the recent years. Even though it is now an integrated and essential part of most of the marketing strategies, a lot of marketing teams still find it difficult to measure the return on the investment they make in social media marketing. Similarly, many businesses are still unable to take actions based on social media insights. However, looking at how rapidly the social media is progressing forward, it is safe to say that the social media future holds the key to the success of businesses and organizations. [tech.co]

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Digital Marketing

Top 10 FREE Tools for Effective SEO Analysis

Introduction

Do you think the strategies required for bringing rankings in Google and other major search engines has changed drastically over a period of half a decade? If your answer is an emphatic NO, then be ready to be surprised.
The Google’s algorithm for influencing rankings are now much more complex than ever before and it will continue to change even more so as search engines will keep on refining their core algorithms to emulate a human perspective about a site.

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Digital Marketing

7 things you can do to take your PR Agency to the next level

Once upon a time, the lack of resources made communication difficult and often impossible between people. Today, the quantity and ease of technological communication tools, constantly go vice versa depending on the quality, substance and humanity communication.

However, having a quick look around us, we can see that communications these days are not without problems and here is when PR experts are called in to fill that gap. Public Relationships is more than a supporting service: they need to take center stage in any size of business, from small to global enterprises.

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Digital Marketing

4 Tips to Effectively Exploit Social Media Dashboards

Introduction

Have you ever considered how important a social media dashboard tool is to effectively manage your digital marketing campaigns? This article presents 4 awesome tips for making the most out of social media dashboards and the best tools to assist you for a perfect choice.

social media dashboard is a tool for social media management, through which companies or individuals use a single interface to coordinate their social media presence over multiple accounts or platforms. Most of the social media dashboards aim to make social media publishing standardized, efficient and effective. They include features, such as content scheduling, permission controls based on authority to approve posts and collaboration tools that make it simpler to add team members to the process of content creation. [searchcontentmanagement]

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