Hello there 👋

 

I am a product designer based in magical but not that sunny Edinburgh. I am currently at Waracle as a Lead Product Designer delivering solutions for consumer and enterprise products.

Before stepping into product design, I spent four years in marketing and strategy and even founded two environmental non-profits. What does that have to do with design? A lot. Understanding people, storytelling, and problem-solving is at the core of everything I do.

Outside of work, you’ll find me with a camera in hand, capturing the world through film photography, or getting lost in classic movies (yes, I’ll happily discuss Tarkovsky for hours). I love a good puzzle, long walks in nature with Oli (my lovely dog) and my partner, and when I’m not thinking about design, I’m probably lifting weights or planning my next adventure.

If you’re into great design, great films, or geeking out over problem-solving, let’s connect!

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Brands I’ve worked with
Logo of Lego
Logo of PPL
Logo of Wetherspoon
Logo of Selfridges
Logo of Whitefox
Logo of esa
Logo of NatureScot

Don’t just take my world

I could write about myself, but let’s be honest—I’m probably a bit biased. So, here’s what others have to say about working with me. No bribes involved, I promise 😜.

During her time at Astrosat, I worked closely with Anna as she engaged with various stakeholders, ensuring user needs were well identified and delivering optimal UX. She led UI & UX for our GIS platform and redefined our branding. Anna was dedicated, reliable, and open-minded in tackling new challenges, making her invaluable to our team.

Andrew Fournet

Innovation Lead & Business Development at Astrosat

I've collaborated with Anna for over a year on large-scale digital product deliveries. She is a strong advocate for user-centricity and a dedicated collaborator who raises awareness of UX design principles. Anna excels in design thinking, agile delivery, and clear research documentation. I highly value her communication skills and would love to work with her again.

Karen Willox

Digital Product Optimisation Manager at People's Postcode Lottery

Working with an experienced and capable Product Designer is a game changer for super charging improvements. Anna's mindful application of Human centred design with robust methodologies to tease out user insights to driven design thinking that starts with the customer has been both impactful for us in product innovation outcomes, but genuinely culture changing I cannot speak highly enough of her.

Alastair Noble

Head of Product & Proposition at People's Postcode Lottery

Working with Anna has been a pleasure. Her unwavering commitment to design accessibility is a quality we hold in the highest regard. She is a dedicated design professional who handles projects from planning to handover seamlessly, asks insightful questions, and helps us manage client relationships better. Her commitment, positive attitude, and professionalism make her a standout. Highly recommended!

David Flindall

Web Agency Director at Curious Ways

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