Anna Bezani Photo

In the ever-evolving landscape of digital design, I navigate the rapid currents of change with a blend of innovation, empathy, and a deep understanding of user narratives. I believe the key to enduring digital products lies not just in adapting to the present but in architecting for tomorrow. My approach weaves together the latest technology with the timeless principles of design, ensuring that every interaction is intuitive, inclusive, and impactful. Join me in shaping the digital spaces where every pixel serves a purpose and every user’s story is heard.

About me

Dynamic Product Designer with a passion for crafting accessible and inclusive experiences. But above and beyond the “official” version of what I do, I’m an idea explorer. An experience hunter. A solution seeker.

Professionally, my taste for adventure has taken me on creative collaborations with Lego, Selfridges, Wetherspoons, and many other world-leading brands and game-changing organisations — including a handful of start-ups in the space sector.

Before my leap into product design, I was for four years in the marketing world as digital marketer first, then a creative strategist and I also founded two environmental non-profits in Albania. Why am I saying that? Well, every single experience is part of a bigger picture. The know-how I learned in diverse fields can be employed interchangeably.

At the moment, I’m based in Edinburgh, Scotland. This ever-evolving city is an endless source of inspiration. I spent a lot of time exploring it with my trusty, old-school film camera at my side.
And when I’m in hermit mode, I’m a cinephile, with a love for old movies — especially the works of Tarkovsky.

Give me the cerebral, the surreal, the esoteric, and I’ll happily spend hours analyzing and untangling the meaning.

Brands I’ve worked with
Logo of Lego
Logo of PPL
Logo of Wetherspoon
Logo of Selfridges
Logo of Whitefox
Logo of esa
Logo of NatureScot

Don’t just take my world

Discover the impact of our collaborative efforts through the glowing endorsements of those who've experienced my design expertise. Each testimonial stands as a beacon of the effectiveness and transformative power of our shared projects.

During her time at Astrosat, I worked closely with Anna as she engaged with various stakeholders, ensuring user needs were well identified and delivering optimal UX. She led UI & UX for our GIS platform and redefined our branding. Anna was dedicated, reliable, and open-minded in tackling new challenges, making her invaluable to our team.

Innovation Lead & Business Development at Astrosat

I've collaborated with Anna for over a year on large-scale digital product deliveries. She is a strong advocate for user-centricity and a dedicated collaborator who raises awareness of UX design principles. Anna excels in design thinking, agile delivery, and clear research documentation. I highly value her communication skills and would love to work with her again.

Digital Product Optimisation Manager at People Postcode Lottery

Working with an experienced and capable Product Designer is a game changer for super charging improvements. Anna's mindful application of Human centred design with robust methodologies to tease out user insights to driven design thinking that starts with the customer has been both impactful for us in product innovation outcomes, but genuinely culture changing I cannot speak highly enough of her

Head of Product & Proposition at People Postcode Lottery

Working with Anna has been a pleasure. Her unwavering commitment to design accessibility is a quality we hold in the highest regard. She is a dedicated design professional who handles projects from planning to handover seamlessly, asks insightful questions, and helps us manage client relationships better. Her commitment, positive attitude, and professionalism make her a standout. Highly recommended!

Web Agency Director at Curious Ways