The Challenge
Creating a new GIS platform for Astrosat to simplify complex data and make satellite insights accessible to a broader audience.
Set up
A collaborative team of one product designer (me), a business analyst, product owner, data analysts, and front/back-end developers.
Results
- Secured vital funding for the start-up.
- Onboarded 10 pilot users across diverse sectors in the UK.
- Sparked increased interest from investors and new businesses.
Introduction & My Role.
ORBIS began as a bold concept at Astrosat, inspired by feedback from earlier projects like FMAP (illegal deforestation tracking in Guatemala), RAPID (typhoon monitoring in Vietnam), and ThermCERT (fuel poverty analysis in the UK). These projects revealed a consistent need for a GIS(Geographic Information System) mapping software that non-technical users could easily navigate without requiring specialised GIS expertise.
When I joined Astrosat as the sole designer, my role was to turn this vision into reality. Collaborating with data analysts, the product owner, business analyst, and developers, I started with workshops and user research to build the foundation for a user-centred platform that could adapt to the diverse needs of its users.
Problem Statement.
Create an intuitive GIS platform that simplifies complex satellite data, making it accessible and actionable for non-technical users and GIS professionals alike.
Research & Discovery.
User Insights
Through workshops and user interviews, we gathered feedback that helped shape the ORBIS platform’s data layers and interface. Here are the key insights:
- Meaningful Visualisations: Users emphasised the need for clear, engaging visualisations that could combine different types of data, such as ThermCERT-style(one of the biggest project for Astrosat) data with satellite insights.
- Scalable and Global: Existing tools were too localised (focused on specific cities, often US-based) and limited in scope. ORBIS needed to deliver data at scale while being adaptable to various regions and use cases.
- Holistic Functionality: Beyond data, users suggested features that add practical value, like enabling individuals to store and share personal information — for example, medical details that could assist homeless communities.
- Community Empowerment: Users wanted ORBIS to facilitate connections within communities, helping people reach out and offer support where it was needed most.
These insights became the foundation for designing ORBIS, ensuring the platform not only simplified data access but also empowered users with tools to address real-world challenges.
Stakeholder Workshops
Through collaborative workshops with stakeholders, we aligned on the vision and scope for ORBIS. These sessions clarified critical priorities, such as ensuring the platform could:
- Balance simplicity for non-expert users with robust features for GIS professionals.
- Offer modularity to accommodate diverse industries and use cases.
- Focus on intuitive workflows, like setting up data layers and analyzing geographic insights.
The workshops also helped define the minimum viable product (MVP) and identify key features to prioritise for the initial release, setting a clear roadmap for development.

Screenshot of Mural from an internal workshop
Competitor & Gap Analysis: Key Insights
- Outdated and Complex UI
Most GIS tools were cluttered, unintuitive, and visually outdated, catering solely to GIS professionals. This allowed ORBIS to stand out with a clean, modern design and an accessible user experience. - Lack of Multi-Layer Integration
Competitor platforms rarely allowed users to combine, filter, or visualise multiple data layers seamlessly, limiting analysis capabilities. - Overly Localised Solutions
Many tools were region-specific (e.g., U.S.-centric or city-based), making them irrelevant for broader, global use cases. - Minimal Collaboration Features
Few platforms provided collaborative tools like user annotations, comments, or role-based access, hindering teamwork across organisations. - Missing Customisation & Reporting
Competitors could not customise reports or export specific visualisations, which limited flexibility for diverse user needs. - Thermal Mapping Gaps
Advanced visualisations like ThermCERT’s thermal data were missing, creating an opportunity for ORBIS to lead with this unique capability.
These findings underscored the need for a user-centric, intuitive GIS platform that could combine flexible data integration, collaboration tools, and global scalability – all while delivering a visually modern experience tailored to both technical and non-technical users.

GIS tools : GFW, Sentinel-hub, UN Bio Hub & GDACS
Defining the Solution.
Before diving into designs, it was essential to build a clear picture of our users and their needs. Through workshops, interviews, and research, we identified the main user goals, pain points, and the key journeys they would take through ORBIS. This foundation helped us focus on designing a platform that delivered real value while addressing user challenges effectively.

Customer Profile and Value Map for Charities and CVO

ORBIS Software High Level User Flow

ORBIS Adding Data Layers Flow
Designing for urgent needs.


Infographic of Isolation Plus Orb in ORBIS
Solution snapshot.
Evolving ORBIS Features
Collaboration Made Simple
To address the lack of collaboration tools, ORBIS introduced features like role-based access, shared annotations, and comments. Admin users could easily manage team permissions and set up datasets for wider use.
- Impact: Teams worked more efficiently, with admins enabling access and non-expert users contributing insights through clear workflows.

Admin Console Concept

Finale Design for Admin Console
Unique Visualisations
We integrated ThermCERT-style thermal mapping and advanced data visualisations, which set ORBIS apart. Workshops with data analysts ensured the visual outputs were accurate, clear, and impactful for end users.
- Impact: Users could visualise complex information easily, whether identifying fuel poverty or tracking deforestation trends.

Concepts of data visualisation
Advanced Data Layer Integration
ORBIS enabled users to seamlessly combine, filter, and analyse multiple data layers in one view. This flexibility helped teams derive actionable insights without struggling to connect disparate datasets.
- Impact: Users could mix thermal data, satellite imagery, and uploaded datasets to answer specific questions and make informed decisions.

Interface of cross filtering functionality

Filtering a data layer on map

Interface of categorised Data Layers (hover state)
Analysis of Selected Areas
We made it easy for users to analyze specific sections on the map. Once an area was selected, ORBIS provided a detailed breakdown of all available data related to that region, from thermal layers to community insights.
- Impact: Users could quickly identify trends, access targeted information, and find actionable insights tailored to specific geographic locations.

Final Interface of Orbis with Data Layers selected

Analysis Tool bar sketches and final design
Custom Reporting & Flexibility
We included options for users to save their visualisations, export data, upload their own data and customise reports based on their needs. This ensured ORBIS was adaptable to various workflows and use cases.
- Impact: Users saved time by creating tailored outputs that suited their organization’s goals.

Feature that allowed the users to upload their data
Global Applicability
We designed ORBIS to be a scalable solution, capable of supporting data layers across different regions and global challenges—not limited to a single market. This was essential to meet the needs of diverse sectors like government, nonprofits, and private organizations.
- Impact: The platform provided value on a local and global scale, supporting projects from UK-based health inequalities to international deforestation monitoring.
Clean & Modern UI
We tackled the clutter and complexity seen in traditional GIS tools with a clean, intuitive interface. Despite having multiple features and ongoing concepts in development, we ensured the platform remained visually clear and easy to navigate. Thoughtful prioritisation and streamlined design choices allowed us to balance functionality without overwhelming users.
- Impact: The modern UI made it easier for non-expert users to explore features, access key data, and interact with the platform confidently, while still accommodating advanced workflows for GIS professionals.

Availability to see how data was changing through time with Timeseries Feature

Data Picker Concept Sketches

Concept 1: Data Picker

Concept 2: Data Picker Satellite Concept

Concept 3: Data Picker with map preview
The Journey's Impact
Impact
The work on ORBIS and Isolation Plus resulted in:
- Funding: Secured backing from the European Space Agency (ESA) and other investors.
- Expansion: Initiated new projects, such as addressing health inequalities with the NHS in Hampshire.
- Social Impact: Helped tackle pressing social issues like homelessness.
Reflections & Growth
This project not only had a profound social impact but also pushed me to grow as a designer. I learned to navigate unexpected challenges, conduct effective remote workshops, and balance user-centered design with business goals.
Key skills gained:
- Adaptability in tackling evolving requirements.
- Innovative approaches to engaging users and stakeholders.
- Mastery in designing for complex, data-heavy applications.
ORBS taught me the power of thoughtful design to create scalable solutions that drive both social and business impact.
Other projects
Find out more projects that I have worked on